WE ARE UNDERSCORE. A CREATIVE AND MARKETING STUDIO PUTTING CULTURE FIRST. WE CREATE BOLD AND BRIGHT FUTURES FOR BRANDS WITH CATEGORY-BREAKING AMBITION. REJECT ORDINARY.

[ WHO WE ARE ]
WE ARE CHAMPIONS OF DREAMING WHO UTILISE OUR PROPRIETARY CULTURAL intelligence AND radical creativity TO TURN THOSE DREAMS INTO REALITY.

[ WHAT WE DO ]
Radically create. Radically innovate. Review our impact. Rinse and Repeat.

BRANDING, VALIDATION, Research & Insights, Strategy, Consulting, Design, Creative, Production, Content, Marketing, Technology, Product, Ventures, Capital + more :)

[ RECENT PROJECTS ]

Underscore Blackbird Branding

[ blackbird ]

We recently reimagined how venture Capital Company, Blackbird could be positioned within the global VC landscape by going completely against the grain and building a wild new brand designed to inspire creativity and innovation.

Underscore Branding

[ VOW ]

We recently helped Australian Biotechnology/Cultured meat startup VOW redevelop their digital content strategy and hierarchy to reflect the real impact they are making on the world.

Underscore Boundless Branding

[ Boundless ]

Founded by Mike-Cannon-Brookes Climate pledge, we helped the superstar team at Boundless by developing an agile brand that reflects their focussed, fast and incredible impact they are making on the Australian Climate sector.

Underscore Blackbird Branding

[ Blackbird ]

We recently reimagined how venture Capital Company, Blackbird could be positioned within the global VC landscape by going completely against the grain and building a wild new brand designed to inspire creativity and innovation.

Underscore Ugly Branding

[ ugly ]

The first of our own joint ventures. We are in the process of developing a first-of-its-kind waste-reducing, sustainable brand of Vodka named Ugly. Named after its production process, UGLY utilises Ugly apples from farmers that usually go to waste to create a Vodka that is both fun to drink and good for the planet. Party with purpose!