Cornish Sea Salt
United Melbourne's top foodie influencers for a social media driven event activation, highlighting the magic of Cornish Sea Salt through exquisite dishes.
Beyond The Valley
Beyond the Valley Festival gained massive traction with strategic influencer partnerships on Instagram and TikTok, driving pre-event buzz and on-site excitement.
AFL
Executed contra & paid influencer marketing campaigns during Opening Round to highlight the offerings at AFL games. Collaborated with national influencers to showcase the AFL experience and promote attendance.
Sportsgirl
Ongoing partnership with Sportsgirl leverages cultural moments to seamlessly integrate the brand into current trends and amplify its presence through monthly influencer campaigns.
Ugly Vodka x Grapevine
Launched Ugly Vodka's new ready-to-drink range through vibrant event activation and influencer gifting at Grapevine Festival, creating excitement around the innovative product.
Tennis Australia
Innovative marketing strategy boosted Australian Open ticket sales, engaging 200+ influencers and creators for captivating pre-event hype and on-site content.
Everything Always
Ongoing work for Everything Always encompasses brand strategy, creative direction, and cutting-edge 3D production, to establish a powerful presence in the international music scene.
Christina Aguilera
Influencer-powered hype ignited 'One Night Only with Christina Aguilera' in Melbourne, in collaboration with Untitled Group and ALWAYSLIVE, flooding social feeds with concert excitement and fueling FOMO for those who couldn't attend.
Universal Store
Enlisted 40 influencers to showcase Universal Store outfits at Beyond The Valley and Wildlands, leveraging Untitled Group's partnership to gift festival essentials for an immersive music experience.
Services
Strategic Influencer Partnerships, Marketing and Campaigns
High-touch, curated influencer collaborations designed to build long-term brand advocacy and authentic connections with highly engaged audiences. Best for: Brands looking for high-touch, deeply curated influencer collaborations focused on long-term advocacy.
- ♟️ Influencer Marketing Campaign Strategy + End to End Campaign Management
- 👫 Seeding, Contra and Paid Partnerships
- 📺 Cross-channel integration (social, events, PR, partnerships)
Amplification & Scale (Influencer-Led Mass Awareness)
Large-scale influencer activations leveraging micro, macro, and nano-creators to drive brand awareness, product launches, and viral cultural moments. Best for: Brands needing high-reach campaigns with scalable execution to drive awareness, product seeding, or event takeovers.
- 🎪 Large-scale influencer activations across multiple niches
- 🧚 Micro- & nano-influencer campaigns for high engagement at scale
- 🌎 City & country-wide brand takeovers
Creator / UGC Partnerships and Content Production
Authentic, influencer-generated content optimized for organic engagement and paid media performance, ensuring high-impact creative assets. Best for: Brands that want to create authentic, influencer-led content that feels organic but is optimized for performance on owned channels.
- 👯 Influencer-generated content (UGC) for social & ads
- 🎥 High-converting TikTok & Instagram Reels production
- 📈 Performance-driven creative for paid media (meta, TikTok ads)
- 💁♀️ Access to a curated roster of top content creators
- ⏩ Fast turnaround times with scalable production capabilities
- 📋 Usage, whitelisting, & rights management for paid distribution
Influencer Events and Brand Partnership
Seamlessly integrating influencers into brand events, sponsorships, and cultural moments, creating real-world engagement and high-visibility content.
- 🎟 Influencer Event Curation & Guest List Management – Securing the right mix of creators, industry tastemakers, and cultural figures for maximum impact.
- 📸 Live Content Creation & Real-Time Social Amplification – On-site influencer storytelling through TikTok, Instagram Reels, Stories, and livestreams.
- 🌍 Festival & Cultural Event Integration – Embedding brands into major cultural moments via festival takeovers, VIP influencer lounges, and exclusive experiences.
- 📢 Brand Sponsorship & Product Placement Activations – Seamless product integration into influencer-driven event content for maximum authenticity.
- 📈 Post-Event Impact Measurement & Social Reach Analytics – In-depth reporting on content performance, audience engagement, and brand visibility.
LET'S MAKE SOME S!*T HAPPEN
If you're curious about what Underscore can do or have a project in mind, hit us up—let's make something great together!